Home > Uncategorized > Want to Get Ahead in Your Industry or Business? Write a Book!

Want to Get Ahead in Your Industry or Business? Write a Book!

Ernest O’Dell | September 1, 2011

It might sound like a lot of work and an incredible amount of time for an additional line on your resume, but writing a book can be “the stepping stone” to the next level of your career or business. Those who have actually done it contend that being a published author is an accomplishment that gets you noticed. As my friend Joe Vitale will tell you, authoring a book (or books) puts you in a position of credibility and authority. “A book is your ‘business card.'”, says Willie Crawford. Both of these guys know what they’re talking about and they have the proof: International acclaim. And, that’s hard to beat in any neighborhood.

Being an author is a big deal to some people. Even if your book sucks, even if it’s small, even if it’s lame, just being the author of a book is something that seems to impress a lot of people. It gives you credibility. In many of my sales calls and speaking seminars, I bring more books than I do business cards. They’re well worth the investment.

Why does writing a book give people so much credibility?

Because it’s hard work and requires a tremendous amount of self-discipline and persistence. Try writing a book when you have distractions all around you: television, radio talk shows, naps, food, temptation to just “throw it to the wind” for the day, run down to the beach and go swimming… the list goes on.

“Everyone says they want to write a book, but there are few people who actually do it,” says Russ Edelman, president of Corridor Consulting, a Microsoft SharePoint consultancy, and author of “Nice Guys Can Get the Corner Office.” Writing and publishing a book also establishes your authority as a thought leader in a way that far exceeds anything you could do through a blog or Twitter, adds Edelman. You deepen your knowledge and expertise while writing a book because you spend so much time investigating your subject matter.

But how do you actually do it? Here are some suggestions:

  • Get comfortable by blogging about your area of expertise.
  • If you’re not a writer or a good writer, find a ghostwriter and figure out how you’ll handle compensation to craft your rough words into a useful tome.
  • Get on a writing schedule; add your book work to your regular routine. Even 45 minutes to an hour a day could yield a first draft in just a few weeks or months.
  • Prepare a proposal that’s just a few polished chapters plus an outline of the rest.
  • Choose between self-publishing or going the traditional route through a publishing company.
  • Don’t expect to make a whole lot of money when you get your book published.
  • Remember that you’re doing it for credibility and status.

Blogging, writing articles, composing “special reports” about your industry niche is a start. When you collect several dozen of them, you can then condense them into a 6×9 format book, paperback or hardback, and compose anywhere from 60 to 120 pages in no time. Make sure you have all your contact information in the fronticepiece that you would normally put on a business card, and voila! You now have instant authority and credibility. And, of course, more than one book is even better… I have several.

When you get ready to publish, you can start off with a vanity press like CreateSpace.com and have it on Amazon within a couple of weeks after “proofing” your book. CreateSpace is a subsidiary of Amazon.com.

And, of course, if you want to delve into some of the “finer points” of writing books, articles and reports, you know how to get in touch with me.

Categories: Uncategorized
  1. September 1, 2011 at 5:23 pm

    Nice Article Ernest!


    • September 1, 2011 at 8:59 pm

      Thanks, Willie! Anytime you would like to contribute, let me know and I’ll send you an “invite” as a contributor, and the email address should you wish to do so. This blog is unlike my many other ones, where I focus mainly on business issues. I would consider it an honor to have your articles here anytime you wish. –Ernest

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